I am a part of several online writing groups. Tonight, one of my fellow writers, John F. Harrison, posted these thoughts from a Christian perspective on promoting one’s own book. I wholeheartedly agree with him.
“And now a word about marketing: specifically, the common phenomenon of feeling bad, guilty, or awkward about promoting your wares. It seems to be a common affliction, but an unnecessary one. If you are promoting a book that you feel will benefit the reader in some way, then letting people know about the book is doing them a favor. No need to apologize or feel awkward about that. The only time marketing should inspire guilt or uncertainty is if the buyer is not receiving as …much value as is the seller.
“As Christians, we naturally want to be properly humble. And we don’t want to run afoul of Proverbs 27:2:Let another man praise thee, and not thine own mouth; a stranger, and not thine own lips. But as authors, we’re not praising ourselves, or even praising our work product; we’re PROMOTING the product as the solution to someone else’s need, be it for information, inspiration, entertainment, or whatever.
“If the product is what we say it is, and we have priced it fairly, I think we never need feel awkward about promoting it. In fact, if people perceive our reticence to market, they may feel we are not personally convinced of the value of our own product. As a business owner, I know that it is often marketing success or lack thereof that makes or breaks a business. Marketing is hard work, generally requiring our all-out efforts. Success seems less likely if we feel too squeamish about the process to engage in it with all our might. You can build a better mousetrap, but the world will not beat a path to your door. You have to tell them about it.”
Rachael Hartman is an experienced writer and author. She has worked as a full-time newspaper reporter, and as a freelance contributor to magazines. She writes high school Sunday school material for Word Aflame Press as well as lessons for Project 7 (P7) student-led Bible Clubs, and blogs for Lady by Design. She enjoys health and exercise, reading, art, and playing with her two dogs Darla and Danny. She owns Our Written Lives of Hope, an online bookstore and publishing house in which she helps others share the message of the hope of Jesus Christ and promotes holistic health. Check out her web site at www.owlofhope.com and link to her on Facebook.
© Rachael Hartman 2014